UX Design Lab
Discuss a project
  1. SignalsRecognize the problem.01 of 08: Signals. Recognize the problem.
  2. OutcomesWhat is different when the work is done.02 of 08: Outcomes. What is different when the work is done.
  3. ApproachAssess, align, implement, iterate.03 of 08: Approach. Assess, align, implement, iterate.
  4. ProofEleven systems. One operation.04 of 08: Proof. Eleven systems. One operation.
  5. ServicesFocused ways in.05 of 08: Services. Focused ways in.
  6. EngagementScoped to the problem, not a package.06 of 08: Engagement. Scoped to the problem, not a package.
  7. PavelWho you work with.07 of 08: Pavel. Who you work with.
  8. ContactStart a conversation.08 of 08: Contact. Start a conversation.

Product & Service Design

Improve critical workflows

Find the friction, handoffs, workflows, and interaction decisions that make important tasks harder than they need to be.

Discuss the experience

Recognize the problem.

If two or more of these sound familiar, start here.

  1. S/01

    Users struggle with a critical workflow.

  2. S/02

    Support sees the same issues repeatedly.

  3. S/03

    A redesign has started without a clear diagnosis.

  4. S/04

    Employees rely on manual workarounds.

  5. S/05

    One user journey crosses several products, systems, or departments.

  6. S/06

    Engineering is absorbing unresolved UX decisions during implementation.

What changes.

What is different when the work is done — things you can point to, not adjectives.

  1. Change 01

    Critical workflows have explicit end-to-end models.

  2. Change 02

    High-impact problems have evidence and severity.

  3. Change 03

    Important interaction decisions are resolved before engineering handoff.

  4. Change 04

    Handoffs across people, systems, and channels have named ownership.

How we work.

Assess. Align. Implement. Iterate. Applied to the work with the most at stake.

  1. Assess

    Review the workflow, users, product behavior, evidence, handoffs, and known failure points.

  2. Align

    Define which parts of the experience create the highest user or business consequence.

  3. Implement

    Design, prototype, test, or restructure the critical workflow.

  4. Iterate

    Validate delivery, document reusable patterns, and transfer the knowledge into the team.

Proof.

Comparable work, with its provenance stated.

Proof · MARITIME LOGISTICS · Product & Service Design

Eleven systems. One operation.

Context

A 101-day field research program reframed a system-integration effort around a shared operational model. The resulting platform consolidated 11 legacy systems into one operation.

Provenance

Service design for complex logistics operations — measured during the engagement.Read the case: Eleven systems. One operation. →
Research artifacts from the 101-day field program: role workflows, journey maps and day-in-the-life notes behind the Fleet Picture direction.
FIG. 02.1Field research, role workflows and journey evidence behind the Fleet Picture direction.

What changed

35%
FASTER CRITICAL WORKFLOWS
21%
FEWER COMMUNICATION-RELATED ERRORS

Business pattern

Fragmented systems often create operational problems that integration alone cannot solve.

Pavel Bukengolts smiling and gesturing by a window overlooking a city skyline

Senior work stays senior.

You work directly with Pavel Bukengolts, UXDL founder and principal, on assessment, major decisions, and direction. Specialist collaborators join when the work requires additional expertise or capacity.

Recognition

  • ADPList 100

    Recognized among the top mentors on ADPList.

  • 2026 GNTC Tech Educator of the Year

    Finalist, Greater Nashville Technology Council.

  • UX Magazine contributor

    Published on product, accessibility and AI practice.

Bring the workflow that keeps getting harder.

Bring the product, workflow, delivery problem, or decision. No polished brief required.

Prefer email? [email protected]

Project inquiry

All fields are required except timeline.